Privacy & Policy

Privacy & Policy

At KnifeXpert, we prioritize your online privacy and security. When you shop with us, rest assured that your privacy will be respected. We are fully committed to safeguarding your privacy and handling any personal information we collect from you with care and respect.

PRIVACY POLICY

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.knifexpert.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you navigate the Site, we gather information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using various technologies:

  • Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to record information about your browsing activity on the Site.

Additionally, when you make a purchase or attempt to make one through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect primarily to fulfill orders placed through the Site (including processing payment details, arranging shipping, and providing invoices/order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertisements about our products or services, in line with your preferences.

We utilize the Device Information we collect to help screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site, including generating analytics on how customers browse and interact with the Site and assessing the success of our marketing campaigns.

TEXT MARKETING AND NOTIFICATIONS

We employ a text messaging platform, subject to specific terms and conditions. By opting in for our text marketing and notifications, you agree to these terms and conditions.

By providing your phone number during checkout, initiating a purchase, or subscribing via our form or keyword, you consent to receiving text notifications (related to your order, including abandoned cart reminders) and text marketing offers from us. Text marketing messages will not exceed 10 per month. You acknowledge that consent is not required for any purchase.

Your phone number, name, and purchase information may be shared with our SMS platform provider, "SMSBump Inc," an EU-based company. This data is used to send you targeted marketing messages and notifications. After sending the messages, your phone number will be provided to a text message operator for delivery.

To unsubscribe from text marketing messages and notifications, reply with STOP to any message from us or use the unsubscribe link provided in our messages. You understand and agree that alternative opt-out methods, such as using different words or requests, will not be considered valid. Message and data rates may apply.

For any questions, text "HELP" to the number you received messages from, or contact us for further assistance. To opt out, follow the provided procedures.

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with third parties to help us use it, as described above. For example, we use Shopify to power our online store (read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy) and Google Analytics to understand how customers use the Site (read more about Google's use of your Personal Information here: https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Furthermore, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights.

As mentioned, we also use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more on how targeted advertising functions, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

DO NOT TRACK

Please note that we do not alter our Site’s data collection and usage practices based on Do Not Track signals from your browser.

If you are a European resident, you have the right to access, correct, or delete personal information we hold about you. To exercise this right, please contact us via the information below.

European residents should note that we process information to fulfill contracts we have with you (e.g., orders placed through the Site) or pursue legitimate business interests. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

We retain Order Information unless you request its deletion.

CHANGES

This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, questions, or complaints, contact us via email at contact@knifexpert.com